What are Cookies and other collection technologies and how do we use them?

As part of offering and providing customizable and personalized services, we use cookies and other online tracking technologies to store and sometimes track information about you to:

The types of technologies we use include:


A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer’s hard drive.  Cookies enable us to identify your browser as a unique user.  Cookies may involve the transmission of information from us to you and from you to us.  Cookies may also be used by another party on our behalf to transfer information to us in accordance with their privacy policy.

Some cookies are “persistent cookies.”  They are used by us each time you access our Website. We use a persistent cookie to identify when a user has accepted pop-up disclaimers and terms on our website. We use this cookie to avoid repeated pop-up disclaimers and terms. If you disable these cookies, part of the website may not work.

Other cookies are called “session cookies.”  Session cookies are used only during a specific browsing session.  We may use a session cookie, for example, to remember that you have already navigated through a particular menu, or that you have entered in age information for a portion of a site that is restricted by age.

We may also use “analytics cookies” that allow Google Analytics services to recognize your browser or device and, for example, identify whether you have visited our Website before, what you have previously viewed or clicked on, and how you found us.  This information is provided anonymously for statistical analysis only.  Google Analytics cookies are usually persistent cookies.

Where we include links to social networking, such as LinkedIn, Instagram, Twitter and Facebook, you may use these links to enable you to share content with your peers or networks or review information that we post on social media. Cookies set by these social media providers are capable of tracking your browser across other sites and building up a profile of your interest.

You may disable browser cookies in your browser or set your browser to warn you when a cookie is being sent.  You may lose some features or functionality when you disable cookies.  Remember, also, that disabling cookies is browser specific.  For example, if you log on using Microsoft Edge, you must also disable cookies in Safari if you use that browser at a different time.

For further information about deleting or blocking cookies, please visit: https://www.aboutcookies.org/.

Pixel tags

We may also employ a software technology known as a pixel tag or Web beacon.  A pixel tag is a line of code that we place on our websites or in emails which allows us to analyze our marketing and the general usage patterns of visitors to our websites.  These help us better manage content on our website by informing us what content or promotions are effective.  Unless you consent, we do not collect personally identifiable information from you through the use of pixel tags.  You may not disable pixel tags.

IP Addresses and Log Files

We record the IP addresses of visitors to our website. Recording these IP addresses is necessary for the website to function. Our server software keeps access logs, error logs, and security audit logs. This collection is critical in detecting and preventing fraud or unauthorized system access and addressing threats such as a DOS attack. We do not associate this log file information with other information.

Indirect Collection—Social Networking

The website permits you to use a third party social networking platform such as Facebook, Instagram, Pinterest, Twitter, and Linked-In.  This includes use of social media plugins such as Facebook “Like”, Tweet, etc.  When you use these social networking platforms and plugins, your username and password for the available service or collected from you on these services may be shared with us. When you use social networking platforms and plugins, you share your information with them and their privacy policy applies to disclosure of such information.  In addition, they may be able to collect information about you, including your activity or may notify your connections on the social networking platform about your use of the website.  Such services may allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising.  Please note that their own privacy polices apply and we encourage you to read them.  We may add new social networking plugins and buttons to our website from time to time.

Indirect Collection—Analytics

Our website uses Google Analytics, a web analysis service of Google, Inc. (“Google”). Learn more from their Terms of Service and Privacy Policy.

Opt-out: Download the browser plugin “Google Analytics Opt-out Browser Add-on” here.

We use Google Analytics to analyze the use of our website.  We do not transfer personal information to Google Analytics.

We also use Hubspot to analyze the use of our website. To opt-out, visit your My Account page.

COmplete Privacy Policies

Our Website is www.shor-line.com. For our complete privacy policy, click here. For the California Privacy Rights Policy, click here.

Can’t find what you are looking for? Call Us at 1.800.MIDMARK