California Privacy Policy

California  Privacy Rights Notice

Our website address is:


The California Civil Code Section 1798.100–199, known as the California Consumer Privacy Act of 2018 (“CCPA”), gives California residents specific rights regarding their personal information that Shor-Line collects for professional business purposes. To make such a request, please send an email to or mail us at:

Attn: Privacy
511 Osage Ave.
Kansas City, KS 66105

Please make sure to state that you are a California Resident. When validating a request, we may require additional information to verify your identity and determine the validity of such request for information in compliance with the CCPA.

Scope of Notice

This notice applies to personal information we collect about California residents both online and offline. It applies to California residents who are users of our websites; our customers; event attendees; individuals inquiring about our services; and all other California residents from whom we collect personal information.

As defined in the CCPA, personal information includes any information that identifies, relates to, or could reasonably be linked to a California resident or household. It includes identifiers, characteristics of protected classes, commercial information, biometrics, internet or electronic information, geolocation data, audio/visual or similar information, employment and educational information, and inferences drawn from any identifiable information. Personal information does not include publicly available information from a public government record.

This notice does not apply to information that is exempt from CCPA disclosure requirements. This includes personal information of individuals acting in their capacity as representatives of our customers, prospect customers, vendors, and other businesses that we conduct business with to the extent the information is collective with respect to a business-to-business transaction or business relationship.

This disclosure also does not apply to individuals who are not California residents, any personal information exempted under Cal. Civ. Code Section 1798.145, or any other personal information not contemplated in the CCPA.

Rights of California Residents Under the CCPA

If you are a resident of the State of California, you have the following additional rights under the California Consumer Privacy Act of 2018 (CCPA):

Right to Know:

California residents may request that we disclose the following about the personal information we have used or collected over the 12-month period preceding a request:

Right to Opt-Out of Sale:

Subject to exceptions, California residents may “opt-out” of allowing us to sell your personal information to third parties:

Right to Delete

Subject to exceptions, California residents may request we delete their personal information.

Right to Non-Discrimination

California residents must receive equal service and pricing even if they exercise their privacy rights under the CCPA. However, if California residents opt-out or request deletion of personal information necessary for us to provide a particular good or service, such good or service may not be completed or may be limited.

Categories of Information Collected

We collect the following categories of Personal Information:

Sources of Personal Information

We may collect the above information directly from an individual, automatically through website cookies, and from third parties such as customers, government entities, public record,  and other individuals and entities we interact with during the course of our business.

Purposes of Collecting, using, and disclosing Personal Information

As stated above, we use your information for the legitimate interest of communicating with customers, prospective customers, and other users about our products, events and publications related to developments in the animal care industry. We also collect information online which improves the performance, functionality and use of our website as well as for social media purposes through website cookies. We ask for your consent when requesting information outside of what you may reasonably expect from an animal equipment provider and that has a more significant privacy impact.

Categories of Information Provided to Third Parties

As stated above, we occasionally hire other companies to provide limited services on our behalf, including website development and operation, preparing marketing materials, sending postal mail or email, analyzing website use, processing payments and processing data. We will only provide those companies the information they need to deliver the service, and they are contractually prohibited from using that information for any other reason.

Some third-party contractors collect information through the use of website cookies for analytical purposes on our website, this collection practice is outlined in our Cookie Policy. Such information collected is governed by the third-party entities privacy policies.

We also may disclose your information in special cases related to our legal obligations and to protect from the misuse of our websites. We may share your personal information in regard to legal proceedings if stemming from a violation of our Terms of Use or causing injury to us, our property, our website, our clients or others. We may disclose visitor information when subpoenaed, if ordered or otherwise required by a court of law, arbitrator, or other similar proceeding, for government investigations, with government agencies if required by law, and when we otherwise believe in good faith that any applicable law requires it.

How to Make a Deletion, Access or Opt-Out Request

If you are a California resident and still wish to request information about how to exercise your third-party disclosure choices, you must send a request to or mail us at:
Attn: Privacy
511 Osage Ave.
Kansas City, KS 66105

Contact us

If you have any questions about this policy or need to contact Shor-Line to exercise your rights as a data subject under the CCPA, please contact Shor-Line’s Privacy Officer at: or call us at 800.444.1579.

Updated August 3, 2021.

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